News

Scandinavia’s largest campsite chain First Camp has outlined plans for a major investment in its network of campsites for 2021 as it looks to capitalise on a potential increase in interest in the hobby.

The company recently acquired Frigård Camping in Denmark, which became the 45^th different site in its network, and has since outlined plans to invest heavily in the rest of its campsites to improve customer experience.

Johan Söör, CEO of First Camp, said: ”2020 was an odd year also for us and our colleagues made great efforts to manage the pandemic. We remain convinced that the long-term prospects for the camping industry are very attractive. We are now planning large investments to continue to improve the guest experience at our destinations. Furthermore, we’re adding our 45th destination through the acquisition of Frigård Camping in Denmark.”

Initially the COVID-19 pandemic hit First Camp hard with a dramatic decrease in the number of overseas visitors to its campsites, but despite a turnover of an estimated 15 to 20 per cent lower than in 2019, First Camp still came out of the pandemic in much better shape than many companies in the tourism industry.

First Camp plans to pursue an upgrade and investment program for its existing destinations. Also, 8 new cabins at First Camp Stensö – Kalmar and a new camping area at First Camp Åhus – Kristianstad are part of the investment plan.

The total investments for 2021 are planned at approximately US$15 million, including the acquisition of Frigård camping, with flexibility to deal with possible changes during the year. Financial results for 2020 will be presented in the beginning of February 2021.