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Technical cleaner and waterproofing product expert Nikwax has announced the appointment of Brian Davidson as its CEO of global business. Brian has served the company as president of its North American operations, and will maintain that role while leading the company globally in his new position.

“Brian has achieved significant growth in the North American market over the last 8 years and has been heavily involved with strategic projects for the Nikwax international business over the last year,” said Adam Arnold, CEO of GearForm, parent company of Nikwax. “His ability to create a friendly and ambitious team made the decision to advance him to Nikwax CEO very easy. I look forward to seeing the global team’s response to Brian’s unique ability to boost confidence and inspire others to improve. Brian will be pivotal in shaping the future direction of the business, utilizing the diverse knowledge and skills he has built up over his comprehensive career.”

Over the course of the past eight years, under Brian’s leadership, Nikwax has seen record sales each year. He was instrumental in driving projects that positively impacted the overall business, including Direct.Dry, Nikwax’s industrial applied PFAS-free DWR application for brands; Sports Refresh, a new high-powered cleaner and deodorizer for activewear launching Fall 2023; updating labelling for the entire product line; and launching a new North American consumer-facing website.

Brian said: “I am incredibly proud of the progress and success we have experienced in North America. We have a talented and focused team, and with this new role, an opportunity to unify the global team to continue to build on our 46 years of industry leadership.”