Vango launches Spirit of Adventure brand story campaign

One of the UK’s biggest tent brands Vango has launched a brand story advertising campaign across the country to showcase its heritage and entice new customers into the world of camping.

The Story of Adventure campaign comprises a two-minute hero film and an accompanying 30-second television advert that were produced in cooperation with Glasgow-based global strategic brand agency MadeBrave. The campaign will run through until mid-May and feature on multiple platforms on television and in digital media.

Rob Birrell, Vango’s marketing director, said: “The last two years have seen unprecedented participation in outdoor activities, from staycations to walking and cycling in your local area.  We want to take the opportunity to show Vango’s rich camping heritage and in turn, show the memories which can be made and life’s moments which can be celebrated through camping experiences.

“Our campaign brings to life our core messaging of encouraging thrill-seeking explorers, first time campers, and casual family campers alike, to create their own adventures, and produce memories that will never be forgotten.”

The brand unveils the story of The Spirit of Adventure through a nostalgic look at a young women’s first camping experience with her grandad, brought to life in later years when taking her own family camping. Built on the brand’s authentic heritage, the video traces Vango’s original Force 10 tents through to its pioneering AirBeam family tents which have made the brand a household name for campers alike for over five decades.