Jack Wolfskin partners with Irish distributor Bleubird

Leading outdoor clothing and camping brand Jack Wolfskin has announced a partnership with Belfast-based Bleubird to become its exclusive distributor in Ireland and Northern Ireland. The partnership takes effect immediately and will utilise Bleubird’s established network of trusted retailers throughout Ireland.

Steve Rosier, UK country manager for Jack Wolfskin, said: “Bleubird’s addition to our family of global partners is a very exciting one. They are a team of young and energetic outdoor enthusiasts that we align closely with on many relevant points, from corporate responsibility to social and environmental impact. For this reason, this partnership makes perfect sense as Bleubird joins Jack Wolfskin as the exclusive sales agent in the Irish market.”

Bleubird founder Matt Creighton added: “We are excited about expanding the reach of Jack Wolfskin throughout the Irish markets. Nature is at the heart of Bleubird's inspiration and drive. We enter this new era with Jack Wolfskin confident they share our M.O. and a profound responsibility to build an authentic business that protects the planet.”

Irish and Northern Irish stockist enquiries can contact Bleubird here.