Jarod Lippert assumes CMO role as Joe Thompson retires

RV accessory expert Lipper has announced that its chief marketing officer (CMO), Joe Thompson (above, left), is retiring after a sales and marketing career spanning 30 years. Joe took up the role in October 2020 and has led the Lippert marketing department in that time, successful managing the integration after the CURT acquisition in late 2019 and implemented the new Lippert branding initiative. Joe’s position as CMO will be filled by Jarod Lippert (above, right), whose career spans 21 years at the company.

Jarod said: “First off, I want to thank Joe for his tireless efforts over the last two years to strengthen the foundation of Lippert’s marketing department and set us up for success, not only in the short-term, but for decades to come.

“Joe has set an excellent example for how a global marketing department should be run. We will continue to be transparent in everything that we do and will always come prepared to help solve any of the challenges that come our way. I also want to thank Lippert leadership for entrusting me with this role. I will promise to always do what is best for Lippert and all of its brands, continuing the excellent example that Joe has set. I wish Joe the best in his well-deserved retirement and will continue to lean on him as a mentor.”

Joe Thompson added: “I would like to thank everyone at Lippert for the opportunities and immense support I have been given during my time here. I’ve had many valuable experiences, made many great friends and learned a great deal in my role. I’ll always remember our commitment to culture, innovation, quality and the success of our customers. In the next few months, I will focus on the smooth transition of my responsibilities to Jarod Lippert.”