Lippert offers virtual product discovery experience for Europe

Lippert Components Inc (LCI) has launched a new and innovative virtual showroom to provide 3D experiences and impressions of its products developed specifically for the European market. The new technology is designed to help OEM companies and the leisure vehicle aftermarket to explore and see the real benefits of Lippert’s product range. 

With Lippert deciding not to participate in shows and exhibitions in 2020, this new virtual showroom allows an environment to connect with customers and showcase its wide product range including pull-out steps, variable height beds, living area and cabin doors, legs and mechanisms for dinette tables and the famous Smart Room slide-out system and new Vela lifting roof for campervans.

Tommaso Gasparrini, aftermarket sales manager of LCI RV Europe, said: “We have created a very versatile and easy-to-use virtual environment. Lippert Components, in fact, decided not to participate in caravan and motorhome exhibitions in 2020, but did not want to interrupt communications with its customers. Thus, in addition to launching a highly successful European online marketing campaign, it took the opportunity to create an innovative and useful tool for all of our customers: from the small RV builder to the user of the recreational vehicle. Other incredible products from our new aftermarket catalogue will soon be added to the virtual showroom.”

Visitors to the virtual showroom can view explanatory videos on each product including measurements and other vital info and view it in full 3D.