Outdoor industry veteran Jim Osgood joins Cascade Designs

Cascade Designs, the parent company of leading camping and outdoor brands including Therm-a-Rest, MSR, Platypus, SealLine, PackTowl and Varilite, has appointed Jim Osgood as its new president of North America and Pacific Rim. Jim has more than 30 years of experience in executive leadership, strategy and operations experience and was previously CEO, president and board chairman of eco drinkware brand Kleen Kanteen. Jim also currently serves on the board of directors and executive committee for 1% for the Planet, a non-profit organisation whose members donate one per cent of annual sales to fund diverse non-profits focussed on solving environmental issues.

James Cotter, CEO of Cascade Designs, said: “We could not be more excited to welcome Jim to the Cascade Designs family. His wealth of career knowledge and experience across a range of industries will enable him to offer a diverse and nuanced perspective to help support and grow Cascade Designs presence in the N.A.P.R markets. With a focus on made in market manufacturing and a pursuit of excellent service, we see Jim building on the strengths of the Cascade Designs brands and people. We feel very fortunate to work with him, and anticipate a seamless transition into the role.”

Jim added: “I’m incredibly grateful for the opportunity to work with such a talented team and passion driven brands. I’ve long admired Cascade Designs’ ethos and history, and I’m proud to now help maintain its status as an industry leader in designing thoughtfully engineered outdoor equipment.”

As well as his professional experience, Jim is an avid outdoorsman – regularly skiing, snowboarding, cycling and competing in triathlons.