Primaloft introduces fully recycled ethical down alternative

Global leader in advanced material technology Primaloft has revealed a new version of its best-selling down alternative, Primaloft Insulation ThermoPlume, now made entirely from post-consumer recycled materials. The insulation, which has become incredibly popular since its initial launch four years ago and is used by more than 70 brands for their loose-fill microfibre insulation, is now even better for the environment with this update – a story that is bound to resonate with today’s consumer. 

Mike Joyce, president and CEO of Primaloft, said: “When we first developed PrimaLoft Insulation ThermoPlume back in 2017, we answered the growing demand from designers, brands, and customers for an ethical alternative to animal product – a purchase criterion that is becoming ever more important. At the same time, we continued to deliver the excellent performance people expect from PrimaLoft products. To achieve the same level of comfort and warmth in a completely recycled version is a logical next step in our Relentlessly Responsible approach to elevates both sustainability and performance through innovation.”

PrimaLoft Insulation ThermoPlume is manufactured with small, silky fiber plumes that collectively form a loose fill insulation. It mimics the fluidity, hand-feel and aesthetics of down, but also has the proven water-repellent properties of PrimaLoft fibres to provide a soft, compressible thermal output, even in wet conditions.

Vanessa Mason, senior vice president of engineering at Primaloft, added: “Its construction allows it to be blown through traditional down-blowing manufacturing equipment, simplifying the manufacturing process for brands and enabling product designers the freedom to create versatile garments that combine the look and feel of down with the water-resistant performance of a synthetic.  Moreover, it helps to simplify the supply chain, combat the volatility of down prices and provide peace of mind when it comes to the ethical sourcing of materials.”