News

Camping industry giant Thetford has revealed an updated and renewed website with improvements from a service and commercial standpoint in time for the new camping season.

Thetford’s own market researched showed that it receives two clear types of website visitor: those with a service need, and those with a commercial need. The service users often visit the site for help with how a product works, or how to maintain or repair it.

Thetford services manager, Wendy Dujardin, said: “Not every end-user is aware of their product model. In the past they had trouble finding the right one and therefore finding the right answer to their questions. A service wizard is now supporting our customers, leading them to all relevant documentation per product series, all in one place. This will help our end-users to become far more self-supporting in case of service questions.”

Next to an improved customer journey on the service side, the renewed website also offers a more inspirational commercial journey. Norbert van Noesel, marketing manager at Thetford, added: “Although Thetford offers no direct sales to end-users, we like to guide our customers to have the best RV and camping experience and find the right products to support this experience. This is more than just showing products, it’s about bringing people in an inspirational environment. Our new approach from areas of use, supported by lifestyle photography, creates a refreshing visual design.”