Swift the latest brand to launch virtual show
British caravan and motorhome giant Swift is set to host a virtual live event in February to allow end customers to explore its 2021 ranges in full detail.
Swift Live, as the event will be known, will feature 360-degree vehicle tours, allow end consumers to engage with and ask questions of Swift Group staff, and also share exclusive behind-the-scenes content with the company’s product designers.
The event will be free to register for and will stay live 24-hours-a-day for an entire month, giving people chance to really dive deep into the new products on display. The seminars and question and answer sessions will be revealed on a full schedule by Swift in the coming weeks.
Swift is not the first leisure vehicle company to attempt such a virtual event – it remains one of the only ways in which caravan and motorhome producers can engage with their customers in the absence of exhibitions, open days and other shows.
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